Hi, I am Luis!
I’m an Interaction Designer from Berlin, now in San Francisco and finishing my Master of Design at UC Berkeley. Trained as an industrial designer, I care about how technology communicates with people, through the body and through AI behavior, not just through screens. I use AI throughout my process to make ideas real early and test them with people.
Experience Design
Industrial Design
HUMAN-AI INteraction
I’m an Interaction Designer from Berlin, now in San Francisco and finishing my Master of Design at UC Berkeley. Trained as an industrial designer, I care about how technology communicates with people, through the body and through AI behavior, not just through screens. I use AI throughout my process to make ideas real early and test them with people.
Interaction Design
Industrial Design
HUMAN-AI INteraction
Education
2025 — Now
Master of Design at UC Berkeley
Berkeley, CA
Exploring emerging technologies to create meaningful, immersive human-centered experiences, with a focus on designing for AI.
2021 — 2025
Bachelor of Art in Industrial Design at HTW Berlin
Berlin, Germany
Graduated with a Bachelor’s degree (4.0 GPA) in Industrial Design, with a strong emphasis on Human Centered Design and Experience Design.
Work Experience
2024 — Now
2026 - 2026
2026 — 2026
Exploring how emerging technologies and material innovation can shape new forms of human-centered expression in fashion and art.
Lead concept development and prototyping, combining physical materials with digital interaction and fabrication methods.
Directing creative strategy, branding, and visual identity across physical exhibitions and digital platforms.
Launch event in Berlin with 600+ guests and showcased at Positions Art Fair 2025, reaching 30,000+ visitors.
Working on the experience and interaction design of physical Google Home products within the Home Hardware UX team.
Interaction design for Google‘s first-party home devices, from early concepts with industrial design and engineering to on-device interfaces and upcoming features for existing devices.
Focused on human-AI interaction for current and future home devices, designing with and for AI.
2024 — 2026
Co-Founder at RAUFASER
Berlin, Germany
Exploring how emerging technologies and material innovation can shape new forms of human-centered expression in fashion and art.
Lead concept development and prototyping, combining physical materials with digital interaction and fabrication methods.
Directing creative strategy, branding, and visual identity across physical exhibitions and digital platforms.
Launch event in Berlin with 600+ guests and showcased at Positions Art Fair 2025, reaching 30,000+ visitors.
2024 — 2026
Co-Founder at RAUFASER
Berlin, Germany
Exploring how emerging technologies and material innovation can shape new forms of human-centered expression in fashion and art.
Lead concept development and prototyping, combining physical materials with digital interaction and fabrication methods.
Directing creative strategy, branding, and visual identity across physical exhibitions and digital platforms.
Launch event in Berlin with 600+ guests and showcased at Positions Art Fair 2025, reaching 30,000+ visitors.
2024 — 2025
Co-Founder at Aura supported by Samsung
Berlin, Germany
As the winner of Samsung Solve for Tomorrow, I grew the idea of Aura into a venture with Samsung & Impact Hub Berlin.
Designed and prototyped an AI-driven care assistant supporting dementia patients and caregivers, reaching over 25 participants during early testing.
Reduced caregiver workload by ~1.5 hours per day and improved residents’ mood in 75% of participants (preliminary estimate based on prototype trials).
Led product concept development, user research, and UX strategy across a 4-month incubation phase.
Coordinated with engineering and research mentors to align technical feasibility, healthcare compliance, and design outcomes.
2024 — 2025
UI/UX Designer at NIO
Berlin, Germany
Worked part-time in NIO’s Experience Team, creating conceptual digital experiences and future-focused features for a global market.
Developed interaction concepts for current and next-generation vehicle systems.
Supported the release of 6+ features, contributing to global production and user experience refinement.
Created immersive prototypes and explorations using VR tools.
Conducted user testing with 20+ participants as part of my bachelor thesis supported by NIO, gathering insights on rhythm, focus, and stress.
2024 — 2024
UI/UX Intern at NIO
Berlin, Germany
Supported the Experience Design Team in developing interaction concepts and early-stage prototypes for vehicle UX.
Integrated immersive VR prototyping into design research workflows.
Contributed to multimodal experience development for current and future models.
Built foundational skills in user research and digital experience design.
2021 — 2024
Specialist at Apple
Berlin, Germany
My role at Apple enriched my design perspective by emphasizing the importance of intuitive, user-focused design.
2021 — 2021
Sales Assistant at VanMoof
Berlin Germany
2026 — Now
UX Design Intern at Google
Mountain View, US
Working on the experience and interaction design of physical Google Home products within the Home Hardware UX team.
Awards
2025
Honorable Mention, San Francisco Design Week Award
Project SONA
2025
Top 5 - DDX 2025 Award
New Talents
2024
Winner, Samsung Solve For Tomorrow
Project Aura, with Moritz Scheffer
2024
Winner - Product, Isola Design Award
Project Aura, with Moritz Scheffer
2024
Nominee - New Talent UX Design Award
Project Aura, with Moritz Scheffer
2024
Nominee - Innovation, Isola Design Award
Project Aura, with Moritz Scheffer
2024
Nominee - Hessischer Staatspreis Universelles Design,
Project Aura, with Moritz Scheffer
Press & Publications
2024
Samsung SFT 2024 Winner
Samsung
2024
Explaining Aura
Berliner Morgenpost
2024
Introducing Aura
Samsung
2024
Certificates
2025
CS50AI, Introduction to Artificial Intelligence
Harvardx
2025
CS50x, Introduction to CS
Harvardx
2023
Scientific Design Thinking
Charité BIH
2023
Foundation of User Experience
Exhibitions
2025
Positions Berlin - RAUFASER
Berlin Art Week
2025
Hinterland of Things - Aura
Samsung
2025
Milan Design Week - Aura
Isola Design Award
2024
Dubai Design Week - Aura
Isola Design Award
2024
Dutch Design Week - Aura
HTW BERLIN
2023
Dutch Design Week - EVO
HTW BERLIN
Skills
Design
Industrial Design
User Experience
Human Centered Design
System Design
Design Thinking
Designing for AI
Immersive Design
Research
Interview
Usability Testing
Design Research Analytics
Synthesis
Tools
Figma
Framer, Sketch, Protopie
Adobe InD, AI, LR, PS, PR, AE
Fusion360, Plasticity, R3D, Solidworks
Keyshot, C4D, Blender, Unity
Cursor, Python, C
LLM Prototyping & Integration
Soft Skills
Communication
Collaboration
Reliability
Independence
Flexibility
Contact
Get in Touch!
Want to learn more about my work?
Want to say hi?
contact@luissoma.com
Hi, I am Luis.
About
I’m an Interaction Designer from Berlin, now in San Francisco and finishing my Master of Design at UC Berkeley. Trained as an industrial designer, I care about how technology communicates with people, through the body and through AI behavior, not just through screens. I use AI throughout my process to make ideas real early and test them with people.
Interaction Design
Industrial Design
HUMAN-AI INteraction
Skills
DESIGN
Interaction Design
User Experience
Human-AI Interaction
Industrial Design
System Design
Visual Design
Motion Design
Prototyping & Building
Rapid AI prototyping
LLM Integration
Hardware Prototypes
Digital Fabrication
Physical Computing
Design Engineering
Digital Rendering
RESEARCH
User Interviews
Usability Testing
Journey Mapping
Insight Synthesis
Quantitative & Qualitative
Research through Design
Literature Review
TOOLS
Figma, Framer, Sketch, ProtoPie
GitHub, Claude Code, Cursor, VS Code
Figma MCP, MCP Servers, LLM APIs, n8n
Adobe PR, AE, LR, PS, InD, AI
Fusion360, Plasticity, R3D, Solidworks
Keyshot, C4D, Blender, Unity, TD
Arduino, Raspberry Pi, Electronics
Education
Master of Design
UC Berkeley
2025 — Now
Exploring emerging technologies to create meaningful, immersive human-centered experiences, with a focus on designing for AI.
B.A. Industrial Design
HTW Berlin
2021 — 2025
Graduated with a Bachelor’s degree (4.0 GPA) in Industrial Design, with a strong emphasis on Human Centered Design and Experience Design.
Work Experience
Working on the experience and interaction design of physical Google Home products within the Home Hardware UX team.
Interaction design for Google‘s first-party home devices, from early concepts with industrial design and engineering to on-device interfaces and upcoming features for existing devices.
Focused on human-AI interaction for current and future home devices, designing with and for AI.
Exploring how emerging technologies and material innovation can shape new forms of human-centered expression in fashion and art.
Lead concept development and prototyping, combining physical materials with digital interaction and fabrication methods.
Directing creative strategy, branding, and visual identity across physical exhibitions and digital platforms.
Launch event in Berlin with 600+ guests and showcased at Positions Art Fair 2025, reaching 30,000+ visitors.
As the winner of Samsung Solve for Tomorrow, I grew the idea of Aura into a venture with Samsung & Impact Hub Berlin.
Designed and prototyped an AI-driven care assistant supporting dementia patients and caregivers, reaching over 25 participants during early testing.
Reduced caregiver workload by ~1.5 hours per day and improved residents’ mood in 75% of participants (preliminary estimate based on prototype trials).
Led product concept development, user research, and UX strategy across a 4-month incubation phase.
Coordinated with engineering and research mentors to align technical feasibility, healthcare compliance, and design outcomes.
Worked part-time in NIO’s Experience Team, creating conceptual digital experiences and future-focused features for a global market.
Developed interaction concepts for current and next-generation vehicle systems.
Supported the release of 6+ features, contributing to global production and user experience refinement.
Created immersive prototypes and explorations using VR tools.
Conducted user testing with 20+ participants as part of my bachelor thesis supported by NIO, gathering insights on rhythm, focus, and stress.
Supported the Experience Design Team in developing interaction concepts and early-stage prototypes for vehicle UX.
Integrated immersive VR prototyping into design research workflows.
Contributed to multimodal experience development for current and future models.
Built foundational skills in user research and digital experience design.
My role at Apple enriched my design perspective by emphasizing the importance of intuitive, user-focused design.
Guided customers through Apple‘s product ecosystem, translating complex technology into decisions people felt confident making and enriching my perspective on design.
Awards
SONA
2025
Honorable Mention, San Francisco Design Week Award
Talent
2025
Top 5 New Talents - DDX 2025 Award
Aura
2024
Winner, Samsung Solve For Tomorrow
Aura
2024
Winner - Product, Isola Design Award
Aura
2024
Nominee - New Talent UX Design Award
Aura
2024
Nominee - Innovation, Isola Design Award
Aura
2024
Nominee - Hessischer Staatspreis Universelles Design,
Press & Publication
Samsung
2024
Berliner Morgenpost
2024
Samsung
2024
HMKW
2024
Exhibitions
SONA
2025
Dutch Design Week 2025
RAUFASER
2025
NOT-A-Gallery Berlin
RAUFASER
2025
Positions Berlin 2025 - Berlin Art Week
Aura
2025
Hinterland of Things
Aura
2025
Milan Design Week 2025
Aura
2024
Dubai Design Week 2024
Aura
2024
Dutch Design Week 2024
EVO
2023
Dutch Design Week 2023
Contact